THE BIG LIE
The orchestrated lie that the 2020 election was stolen led to a direct attack on our republic and inflicted lasting damage to our country and our democracy.
COUNTERING THE BIG LIE
In 2022, We Defend Truth built on our previous work designing counternarratives to fight disinformation and executed an aggressive digital program to debunk the Big Lie. Utilizing Frameshift’s proprietary Mindcam™ methodology, our unorthodox creative team targeted 10 million Big Lie believers with culturally-compelling counternarratives.
Two years after the January 6 attack, we are proud to share the results of that work: