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The Big Lie

The orchestrated lie that the 2020 election was stolen led to a direct attack on our republic and inflicted lasting damage to our country and our democracy.

Countering the Big Lie

In 2022, We Defend Truth built on our previous work designing counternarratives to fight disinformation and executed an aggressive digital program to debunk the Big Lie. Utilizing Frameshift’s proprietary Mindcam™ methodology, our unorthodox creative team targeted 10 million Big Lie believers with culturally-compelling counternarratives.

Two years after the January 6 attack, we are proud to share the results of that work:

Donate to help fund our work

While our programs are already cost-effective, running this campaign effectively calls for substantial financial resources. Pitch in to help us.

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We can win our fellow citizens back from the darkest corners of the internet and give truth the digital ally it desperately needs.

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