ANTI-VAX
When the World Health Organization announced the spread of a dangerous infodemic alongside the COVID-19 pandemic, We Defend Truth developed one of the most impactful vaccine advertising campaigns to date.
2022 Vaccine Campaign
During the worst pandemic in a century, we faced an "infodemic"—a flood of misinformation about the virus and its life-saving vaccine. In response, we developed an effective and creative political advertising campaign using an audience-first approach that leveraged culturally-compelling content to bring new insights to even the most skeptic.